Objectives
Increase online sales from Google Ads while reducing the cost per conversion. The client was facing challenges with low sales volume and high advertising expenses, which were impacting overall business performance. Our primary goal was to address these concerns by optimizing the performance of their Google Ads campaigns to achieve a higher return on ad spend (ROAS) and lower cost per acquisition (CPA)
Challenges
While the campaigns were generating traffic to the website, a significant number of users were reaching the checkout page but not completing the purchase. This indicated a potential issue in the final stages of the sales funnel, such as checkout process friction, unexpected costs, or trust concerns. Addressing this challenge was crucial to improving the overall conversion rate and reducing wasted ad spend.
We launched a set of Google Shopping Ads to showcase the client’s products with high-quality images, compelling ad copies, and optimized product feeds. Special attention was given to product titles, descriptions, and custom labels to improve the relevance and quality score of the ads, resulting in better placement and a higher clickthrough rate (CTR).
Two separate campaigns were created for A/B testing, each with different targeting settings, bidding strategies, and ad creatives. Campaign 1 focused on a target return on ad spend (tROAS) bidding strategy, while Campaign 2 used a maximize clicks strategy to capture more traffic. We monitored both campaigns closely for a period of one month, analyzing key performance indicators (KPIs) such as CTR, conversion rate, and CPA. Campaign 1 outperformed Campaign 2, delivering a higher conversion rate and a lower CPA, prompting us to scale up Campaign 1 and allocate more budget toward it.
In collaboration with the client, we conducted an analysis of the checkout process to identify potential friction points. We streamlined the checkout process by reducing the number of steps, offering multiple payment options, and providing clearer communication around shipping costs and return policies. These changes were implemented to reduce cart abandonment and improve the overall user experience.
To further improve cost efficiency, we utilized advanced bidding strategies, including smart bidding with machine learning, to automatically adjust bids in real-time based on the likelihood of conversion. This approach ensured that the ads were shown to the most relevant users at the optimal bid, significantly reducing wasted ad spend.
Our robust website development services are designed for businesses across industries, ensuring unique solutions, productive output, and growth-driven results.
https://rogerwesley.com/
Shopify website
mobile application development
Our team includes all the key talents required for a successful build—planners, designers, and full-stack developers. At Webhabitus, we focus on projects with relatively short development timelines of about 1 to 6 months. These include MVP (Minimum Viable Products), corporate landing pages, internal business solutions, and e-commerce websites(shopify, wordpress, etc) projects that allow us to deliver tangible results to our clients quickly.
We mainly use Stripe and PayPal for payments. Rather than requiring the full payment upfront, we split the payment into phases typically aligned with key project stages such as planning, design, and development. Depending on the total project amount, payments are usually divided into 2 to 4 stages.
Yes, if desired, we offer paid maintenance contracts on a 6-month or 1-year basis. We are committed to providing top-quality maintenance services to ensure your site continues to operate smoothly after launch.
We charge for our SEO service on a monthly basis, and you can choose from our basic, silver, or premium SEO packages. The services provided vary depending on the package, and we share the detailed task list with our clients.
Typically, during the first month, we perform foundational tasks such as connecting your website to Google Analytics and Google Search Console, optimizing with Yoast SEO, page indexing, and configuring files like robots.txt.
After that, we continuously work on increasing website traffic through activities like building backlinks and improving site speed to help your website rank higher on Google.
SEO requires consistent effort for about 3 to 6 months to achieve effective results according to Google’s policies. We provide monthly reports to keep you updated on the progress of our work.
